Communication is key for everyone's livelihood. This is even more apparent if you are a speaker. A lot of speakers are able to communicate to audiences well in person, but have a hard time communicating online.

Here are 3 ways a speaker can engage their online audience.

  1. Increase your video content.

    The consumption of news video online has grown in recent years. While television websites are a dominant local news source for many smaller markets, this year’s Digital News Report showed that people prefer accessing news through a side door. Which means, the majority (51%) of news video is consumed on Facebook, YouTube, and other similar platforms.

    This demands a constant supply of engaging content which is challenging to deliver with today’s leaner newsroom resources. As such, newsrooms are leaning on cost-effective ways to augment their video capabilities. Reuters has seen growing demand for their online video service that delivers over 200 video news stories per day, covering major international events to local happenings.

    In fact, posts with images are twice as effective, and video content can increase engagement 12 times better than simple text posts. Strategist Sarah Pierce advises brands to “let their images do the talking,” and focus on penning supporting posts which are short enough to be published on Twitter.

  2. Publish at all hours.

    For virtually every social media platform, it’s a best practice to increase engagement by publishing when your buyer personas are online. This typically means creating Facebook posts for outside work hours. Studies by Buddy Media have found that early morning and evening posts have, on average, 20% higher engagement than between the hours of 9am and 5pm.

  3. Convert Your Blog Posts into Podcasts

    While there’s a definitive art and science to podcasting, simply converting your most valuable blog posts into audio format can increase engagement by providing options to busy website visitors. 40% of Americans currently listen to podcasts, a figure growing annually. iSpeech – a free tool for converting your text into podcasts – will be of great help for those starting to create podcasts.