Having a strong email list can propel your business and create a consistent revenue stream.

It can also help more people stay up to date with what you are trying to accomplish.

Here is how to grow your fan email list in 8 easy steps.

  1. Encourage subscribers to share and forward your emails

    Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.

  2. Create a new lead-generation offer

Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. This is called a "gated offer."

  1. Install an exit popup on every post and page on your website to convert abandoning visitors.

  2. Use Facebook ads to drive traffic to your opt-in landing page.

  3. Make some of your content gated. Gated content is content on your website that can’t be accessed until the visitor enters their email address.

  4. Add a link to your employees' signatures

    Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Plus, if you're already in a natural email conversation with them, subscribing to more emails can be a natural next step.

  5. Host a free giveaway

    Use your social media accounts to host a free giveaway in exchange for contact information. Encourage entrants to click through to your website and sign up using their email address

  6. Answer questions in Facebook groups. Just don’t post the link to your opt-in unless it is allowed by the group admin. Instead, you can ask members to private message you for the link if they want it.